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Cyber Security: Fighting Back Against Threats
By Sydney Rodgers* Theresa Payton is a notable expert on leading cyber security and IT strategy. As former White House CIO from May 2006 until September 2008, she is one of the leading security...
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Why Images Impact Your Media Measurement
Left: early edition Right: Later corrected edition. Image via Twitter user @suttonnick Last Friday, The Daily Telegraph ran a very lovely picture of the royal family (the Duke and Duchess of Cambridge...
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Heels vs. Flats: The Qualitative Metrics Your Measurement Might Be Missing
Heels vs. flats; of course there’s a difference. No, this isn’t a misdirected post intended for 5inchandup; this is very much about media analysis and intended for those of you who rely on technology...
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How Do I Monitor Content Behind the Paywall?
flickr user Horia Varlan under CC BY license With the financial struggles of news organizations and the proliferation of free online content, paywalls are becoming commonplace. But how are you going to...
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Copyright Matters: Dow Jones Sues News Aggregator Ransquawk for Misappropriation
Last night, The Wall Street Journal reported that their parent company, Dow Jones & Co. sued Real-Time Analysis & News Ltd., a financial news aggregator service known as Ransquawk, for illegal...
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The Similar Plights of Newspapers and NCAA Players
flickr user danxoneil This weekend I heard a lot about the controversy surrounding money and the NCAA big games. The NCAA makes money selling broadcast rights to the game; networks make money from ad...
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A Poetic Holiday Message From BurrellesLuce
Everyone at BurrellesLuce loved curated content a lot, But GIGO Goat at Goat Inc. thought he did not. GIGO Goat hated quality! The whole curating scene! Garbage In, Garbage Out was his professional...
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BurrellesLuce Product Demonstration: Social Media Managment With...
BurrellesLuce Product Demonstration: Social Media Management With BurrellesLuce WorkFlow. When: Thursday, October 18, 2012 Time: 2:00 p.m. EDT Register Now! Connecting and engaging with your social...
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Social Media Optimization – 8 Tips
Arguably, content is the currency of the social web. It’s the foundation for all written communications—your blog, website, newsletter, and so on. People search for content. It’s what makes them click,...
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More from the 2011 PRSA International Conference!
A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring...
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2011 PRSA International Conference Orlando
The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal...
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Twitter Chat Transcripts Now Available From BurrellesLuce
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place. Simply visit the Twitter Chat page of the...
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Part 1: Licensing – Monetizing Content in a 30-Second World
My name is Dan Schaible. In past lives, I accrued 27 years working in newspapers for large media companies including Newhouse, Murdoch, Thompson, and Hearst. I worked in advertising, production, labor,...
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Managing Media Interviews
Last week, I had the pleasure of joining Southwest Missouri PRSA for their annual professional development day. The great lineup of speakers included retired Lt. Col. Joseph V. Trahan III, Ph.D., APR,...
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Relationships and Referrals: Making the Most of Your Two Most Important...
Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...
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When PR Experts Emerge As Tastemakers…
Valerie Simon Last Friday I attended PRSA T3 conference and as promised, I wanted to share a glimpse of my experience with you. The incredible line-up put together by conference co-chairs, Rich...
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Taking A Step Back: Reflecting On Your PR Career
by Colleen Flood* I received an email from my cousin Maureen last week requesting a favor. Her girls, my first cousins once removed and who happen to be triplets, are working on a Girl Scout project...
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Google Alerts and AP Coverage in a Post-Licensing Agreement Environment
by Stephen Lawrence* In the wake of my last post, search engine giant Google and the Associated Press (AP) reached an agreement allowing Google to return to hosting AP content. Did the floodgates then...
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BurrellesLuce Newsletter: Separating Social Media Fact From Fiction
Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to...
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Shared Experience Becomes Experience We Share
Bill Hiniker is principal at MessagePoint Communications, a writing and consulting practice specializing in corporate and executive communications. He blogs at...
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