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Saviors in Desperation
by Jeffrey Barrett* In desperation many things, both good and bad, happen to organizations, cultures and people. For those in the newspaper industry there is a seeming conflict playing out publicly and...
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Are You Asking the Right Questions?
http://www.flickr.com/photos/oberazzi Valerie Simon “You know, it’s amazing what you can learn when you listen” my mom said. I put down my Blackberry and looked up. “You just need to ask the right...
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Public Relations and Customer Relations: Are You Listening to Your Constituents?
Remember the old adage, “give someone good service and they’ll tell one other person, but give them bad service, and they’ll tell 10?”? Well, welcome to the world of social media, where instead of...
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From Newsstand to Newsreader: The Continuing Quest for Content
by Stephen Lawrence* I’ve now seen more New Jersey newspapers and news sites than most have probably seen in their lifetime. I’m quite sure of it – not that that’s a bad thing. My latest project has...
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When Personal and Institutional Brands Collide
Flickr Image: srboisvert Valerie Simon This past Thursday I had the opportunity to discuss social media with the Commission on Communications & Marketing for the American Association of Community...
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More Wise Women: “Lessons Learned” from Washington Women in Public Relations...
Flickr Image: tomt6788 A couple weeks ago I blogged about some of the great advice discussed during the Washington Women in Public Relations (WWPR) Washington PR Woman of the Year Award luncheon. As a...
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No News Doesn’t Have to be No News: Listen to Customers Everywhere
By Emily Mouyeos* Sometimes I picture Biz Stone sitting at a bar with his friends laughing about how millions of people have adopted words like Twitter, tweet and TweetUp into their everyday...
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Shared Experience Becomes Experience We Share
Bill Hiniker is principal at MessagePoint Communications, a writing and consulting practice specializing in corporate and executive communications. He blogs at...
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BurrellesLuce Newsletter: Separating Social Media Fact From Fiction
Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to...
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Google Alerts and AP Coverage in a Post-Licensing Agreement Environment
by Stephen Lawrence* In the wake of my last post, search engine giant Google and the Associated Press (AP) reached an agreement allowing Google to return to hosting AP content. Did the floodgates then...
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Taking A Step Back: Reflecting On Your PR Career
by Colleen Flood* I received an email from my cousin Maureen last week requesting a favor. Her girls, my first cousins once removed and who happen to be triplets, are working on a Girl Scout project...
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When PR Experts Emerge As Tastemakers…
Valerie Simon Last Friday I attended PRSA T3 conference and as promised, I wanted to share a glimpse of my experience with you. The incredible line-up put together by conference co-chairs, Rich...
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Relationships and Referrals: Making the Most of Your Two Most Important...
Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...
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Managing Media Interviews
Last week, I had the pleasure of joining Southwest Missouri PRSA for their annual professional development day. The great lineup of speakers included retired Lt. Col. Joseph V. Trahan III, Ph.D., APR,...
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Part 1: Licensing – Monetizing Content in a 30-Second World
My name is Dan Schaible. In past lives, I accrued 27 years working in newspapers for large media companies including Newhouse, Murdoch, Thompson, and Hearst. I worked in advertising, production, labor,...
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Twitter Chat Transcripts Now Available From BurrellesLuce
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place. Simply visit the Twitter Chat page of the...
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2011 PRSA International Conference Orlando
The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal...
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More from the 2011 PRSA International Conference!
A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring...
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Social Media Optimization – 8 Tips
Arguably, content is the currency of the social web. It’s the foundation for all written communications—your blog, website, newsletter, and so on. People search for content. It’s what makes them click,...
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BurrellesLuce Product Demonstration: Social Media Managment With...
BurrellesLuce Product Demonstration: Social Media Management With BurrellesLuce WorkFlow. When: Thursday, October 18, 2012 Time: 2:00 p.m. EDT Register Now! Connecting and engaging with your social...
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